social network integration: an amazing time saver.

9 06 2009


today i have been attempting to streamline my social networking workflow by integrating my favorite sites. after a few hours of research and testing, i think i have successfully integrated facebook, twitter, and this wordpress blog. the process is surprisingly simple thanks to a lot of smart facebook applications and third party websites. to save you some time, i thought i would publish my process. i hope it helps.


the easiest service to integrate is twitter. wordpress offers built in widget that publishes your most recent tweets. to add the widget to your own blog, add the twitter widget found under dashboard>appearance>widgets. then all you need to do is add your twitter account name and select how many tweets you want displayed.

syncing twitter to facebook was just as simple. searching for twitter in facebook search found the official twitter application that allows twitter to update your facebook status. adding this application to my profile and setting it up was incredibly simple. unlike the wordpress widget, facebook’s installation does require you to give up your twitter login details, but then offers access to almost every feature of twitter inside facebook.


automatically posting blog posts to twitter is simple with servises like friendfeed and twitterfeed. i chose to use friendfeed because i read that friendfeed posts faster than twitterfeed, but both solutions are very simple. inside friendfeed, i added this blog as a source by clicking on settings>sources edit/add>blog. and then entering the url of this blog,

once the blog was added as a source, i needed to set up publication to twitter. click “tools”, at the top of the page, and then “post to twitter”. on this page, you need to sign in to your twitter account and then select the preferences that you want for the tweets. i chose to “link to source site instead of FriendFeed conversation” because i am only using friend feed to distribute my content. also choose “Post my FriendFeed entries on Twitter by default” and “The services I’ve selected below:” and “blog”.

publishing posts to facebook is pretty straightforward. my original goal was to have the facebook posts link back to the blog, but i decided to actually have facebook host a copy of my blog posts. if you want to link to your blog post, you can try installing the wordpress facebook application but i have not tried that method. to have facebook host a copy of your blog posts, log in and navigate to your mini feed. on the top of your the mini feed, click settings. here you should see an option to add a blog/rss click that and copy in the url of your blog. this will post all of your blog posts as facebook notes with subtel links back to the original post.


not much of what i do on facebook is really designed for mass publication. so it eventually became a base of operations for this project. getting everything posted in to facebook and to my facebook friend base seemed to be the fastest way to spread content. so what i do on facebook is not posted to any other site, except when i update my facebook status through the twitter facebook application.

wrap up

integrating these services was pretty easy and i think that it will do a good job of drawing traffic to both this blog and to twitter. since i already had a large network of friends on facebook, my twitter updates and blog posts will now be displayed in my friends’ facebook news feeds.

it should also save time. on a busy day i can just update the blog or twitter and effectively update everything. let me know if you have any questions about social integration and i will try and help you out. good luck!


after publishing this blog post, i thought i would write a few notes. friend feed does take a little bit of time to publish the blog post to twitter. it took about 17 minutes for this post.

also, i didn’t realize that when i published the post, it would appear twice on my facebook profile. once in my mini feed and once in my status thanks to twitter and facebook status being synced. i actually really like this. one of the links points to a copy of the blog post on facebook, and one points to this blog.

updated again:

after completing this process and posting this article, this blog had it’s highest level of traffic ever. seems to be working well.


going viral

2 06 2009

the viral process

years after the popularization internet, after establishing itself as a powerful catalyst of change in today’s world, the internet is only beginning to reach its full potential by focusing its infinite chaos to one single item. this is when you’ve gone viral.

the recent case of susan boyle is a perfect case of how quickly the collective focus of the internet can be drawn towards one item. Within a week, susan boyle’s audition performance had been viewed more than 66 million times. This speed of growth is currently unmatched, but it seems that it is only a matter of time before this recent record is surpassed.

the popularity of news aggregation sites such as digg and reddit have incredible power over the internet’s focus. while you may not ever visit these sites, they are perfectly designed to facilitate the viralization of their content. publications such as the new york times and the sydney morning herald have integrated digg in to every article.

the structure is simple. the content providers provide an easy method to share their content. sites like digg offer a venue through which to gauge their popularity. and once popularized, digg offers easy integration to spread the content further through twitter and facebook.

to relate back to susan boyle, the day after her audition, her video was the top story on both digg and reddit.

the ability to “go viral” is not controlled by the content creator, the most that creators can do is make it as easy as possible for their work visitors to share and distribute their content.

publish content in an environment that supports sharing and distribution. if people can easily share valuable content with others, they are much more likely to do so.

good luck.

avoid becoming twitter trash, twitter marketing done right.

26 05 2009


I have been on twitter all day today. i made some contacts, started some conversations, and avoided the temptation of websites promising a large number of followers with no effort.

vidEstreamTM does not want 10,000 followers that have no idea what who we are. we want a group of followers with whom we can interact with. thanks to some inspiration provided by seth godin, we are doing our best to take a no sales approach to twitter.

“Being a familiar name takes you miles closer to closing a sale. People like to buy from companies they’ve heard of.” [via sethgodin]

this is our goal. we see twitter as a place to interact, not to sell. we want to talk to you about web development, streaming video, music, films, surfing, or anything else we might share. we don’t want to spam your account.

now of course we will write about ourselves from time to time, we are not entirely selfless. I mean we are a fresh internet company, we’re supposed to talk about ourselves. but on twitter, our focus is not on ourselves, it is you.

follow us on twitter @videstream

photo created with an illustration by matt hamm.

Is google being replaced by social media?

22 05 2009

my recent research on SEO (search engine optimization) has been moving along quickly and I am already starting to see videstream slowly climb the google ladder. But today i stumbled across an article that really seemed on point regarding the evolution of the web and the waning value of SEO.

photo credit to louisvolant

“For the 1st time ever, more people are finding my blog from Twitter and Facebook referrals than via Google.  The total number of people coming to my blog is increasing. The percentage of people who find it via Google is declining. Significantly.” [via blogmaverick]

The growth of twitter and facebook is staggering in both numbers and significance. companies can no longer afford to ignore the power of social networks. I only just created my own @vidEstream twitter profile, and have already discovered potential clients.

What i think might prove to be an interesting situation, is if the rumors prove true and google buys twitter. The possibilities for SEO seem to become more interesting. days after starting my personal twitter account, @noelrunkle, it became my top search result on google. This would give even more reason to create a twitter account.

google’s previous endevours to social networking have not turned out to be too successful, so it would seem to make sense that they would purchase or partner with the newest and most promising addition to the real-time internet. Not to mention, google has been talking a lot about a possible partnership with twitter. business insider has a great summary of google’s recent comments towards twitter.

No matter what happens between google and twitter, it seems that twitter will be playing a key part in optimizing your sites search engine ranking. having a site with frequent updates has always proven to help your SEO, and the easiest way to so this was to create a blog for your site. Now, it is even easier to start a twitter account and have your updates posted to your site.

Now that i have worked this all out in writing, my next goal is to integrate my twitter feed in to vidEstream’s front page. Back to work. i have building to do.

photo credit to louisvolant

Website Video: The Key to Search Engine Optimization?

20 05 2009

I have spent most of today doing a heavy amount of research today on SEO (search engine optimization). It’s an interesting topic and there is a wealth of information out there that has really been helping me figure out how to navigate this process.

google logo render by mark knol

google logo render by mark knol

As you may know, this is the blog of a streaming video solution, vidEstream. But now we are really trying to get our search ranking up to a respectable level. It seems so crazy that one search can find millions of results, yet the only ones that matter are one through ten, and really only the first three or four.

So hopefully, we will figure out a way to bring our company’s website out of the crowded world of google and out to the front page. I would really love some tips to help me figure this out. If you are an SEO expert, lend a novice a hand in the comments.

photo credits to mark knol

flash on it’s way out? i doubt it.

19 05 2009

this post is in response to another post I read recently:


iphone from williamhook on flickr


flash video is not on its way out. apple does not currently support flash (on iphone and ipod) due to the resource heavy nature of the software and the low processing capabilities of the iphone and ipod touch. recently a rumor has surfaced that apple and adobe are working together to try are bring flash to the iphone and ipod touch devices.

the ipod touch and iphone are not perfect devices. They follow apple’s classic tactic of forcing their users to follow strict rules to put content on to the devices (iphone app approval process and forcing youtube to recode their library to h.264)

I think that the future of video is most likely going to stick with flash. and luckily, adobe is doing its part to improve the software. There are some who are worried that the proprietary nature of flash has harmed the online community, but adobe has countered that idea with the creation of the Open Screen Project, which plans to create an open version of the popular format.

for now, this seems to be the way of online video. it will continue to be based in flash until some new, better technology is picked up by a major company. sure, h.264 could qualify, but it has not shown the kind of adoption needed to become a viable replacement for flash.

picture thanks to williamhook on flickr.

Welcome to My Home

15 05 2009

We are vidEstreamTM, a web video technology company based out of North Bondi in New South Wales. And following some simple logic, we realized that because we are an internet company, we needed to develop an online presence. The last week has been pretty exciting and we have been signing up with all the trendy software. 

“See what’s happening — right now.” –Twitter search

The most interesting part of this process has been trying to figure out how to harness the power of social media to benefit our customers and ourselves. The most interesting research I have done is in Twitter. What I have come to realize is that while Twitter seems to be the simplest form of communication, its power is held in its search. Twitter search indexes a global conversation in to usable and understandable message groups.

Making friends on Facebook is always a constant goal, but I now have a better understanding of the hype surrounding Twitter and I see myself becoming quickly immersed in constant updates from around the world.

Bondi beach = Bonzaaa

For now, I am combing through tweets that mention Bondi Beach, our home and backyard.