going viral

2 06 2009

the viral process

years after the popularization internet, after establishing itself as a powerful catalyst of change in today’s world, the internet is only beginning to reach its full potential by focusing its infinite chaos to one single item. this is when you’ve gone viral.

the recent case of susan boyle is a perfect case of how quickly the collective focus of the internet can be drawn towards one item. Within a week, susan boyle’s audition performance had been viewed more than 66 million times. This speed of growth is currently unmatched, but it seems that it is only a matter of time before this recent record is surpassed.

the popularity of news aggregation sites such as digg and reddit have incredible power over the internet’s focus. while you may not ever visit these sites, they are perfectly designed to facilitate the viralization of their content. publications such as the new york times and the sydney morning herald have integrated digg in to every article.

the structure is simple. the content providers provide an easy method to share their content. sites like digg offer a venue through which to gauge their popularity. and once popularized, digg offers easy integration to spread the content further through twitter and facebook.

to relate back to susan boyle, the day after her audition, her video was the top story on both digg and reddit.

the ability to “go viral” is not controlled by the content creator, the most that creators can do is make it as easy as possible for their work visitors to share and distribute their content.

publish content in an environment that supports sharing and distribution. if people can easily share valuable content with others, they are much more likely to do so.

good luck.


Website Video: The Key to Search Engine Optimization?

20 05 2009

I have spent most of today doing a heavy amount of research today on SEO (search engine optimization). It’s an interesting topic and there is a wealth of information out there that has really been helping me figure out how to navigate this process.

google logo render by mark knol

google logo render by mark knol

As you may know, this is the blog of a streaming video solution, vidEstream. But now we are really trying to get our search ranking up to a respectable level. It seems so crazy that one search can find millions of results, yet the only ones that matter are one through ten, and really only the first three or four.

So hopefully, we will figure out a way to bring our company’s website out of the crowded world of google and out to the front page. I would really love some tips to help me figure this out. If you are an SEO expert, lend a novice a hand in the comments.

photo credits to mark knol

flash on it’s way out? i doubt it.

19 05 2009

this post is in response to another post I read recently:


iphone from williamhook on flickr


flash video is not on its way out. apple does not currently support flash (on iphone and ipod) due to the resource heavy nature of the software and the low processing capabilities of the iphone and ipod touch. recently a rumor has surfaced that apple and adobe are working together to try are bring flash to the iphone and ipod touch devices.

the ipod touch and iphone are not perfect devices. They follow apple’s classic tactic of forcing their users to follow strict rules to put content on to the devices (iphone app approval process and forcing youtube to recode their library to h.264)

I think that the future of video is most likely going to stick with flash. and luckily, adobe is doing its part to improve the software. There are some who are worried that the proprietary nature of flash has harmed the online community, but adobe has countered that idea with the creation of the Open Screen Project, which plans to create an open version of the popular format.

for now, this seems to be the way of online video. it will continue to be based in flash until some new, better technology is picked up by a major company. sure, h.264 could qualify, but it has not shown the kind of adoption needed to become a viable replacement for flash.

picture thanks to williamhook on flickr.